The B2B landscape is changing, more and more businesses are ditching the fax machines in favour of online purchases. Understanding the differences in needs between the standard B2C and B2B customers is key for a successful ecommerce implementation

I have worked on a number of different B2B ecommerce projects and understand the complexities and challenges that come from it. My B2B consultancy services include the following.

Platform Consultancy

From Magento Commerce to Shopify Plus Selecting the right platform for your B2B ecommerce project is vital. I can take you through all the options and weigh up the pros and cons of each.

Requirements Gathering

Complete and detailed requirements workshop led by me with all the key stakeholders in the business. The outcome is a clearly defined blueprint for the project with measurable objectives.

RFP management

Choosing the right development house for your B2B project is imperative. I will create a RFP/Brief for agencies and where necessary, help clients select their development partner.

Project Management

If required, I can manage the build process through all the way to launch (and beyond). Always acting in the clients best interests.


Understanding how your B2B website is performing is of course important. I can help set up robust and automated reporting to get all the pertinent data on demand.

Strategy Consulting

The world of ecommerce never stands still, this is true with B2B too. I offer ongoing strategic B2B consultancy to ensure your website stays ahead of your competition.

“I enjoyed working with Paul to achieve a very rapid website MVP release, the specific requirements of B2B and direct B2C were a difficult balance without compromising the overall customer experience.”

Aaron Bourne – Former Head of Digital, Aqualisa
Paul Barrett

My name is Paul Barrett, an ecommerce professional based in Brighton and London with nearly two decades’ experience in the digital sector – ten of those in ecommerce. I now provide consultancy and undertake contract work for online businesses across the UK.

Call 07549683134, email info@pebblepier.co.uk or fill out the form below