CRO (conversion rate optimisation) – the process of enhancing a website to ensure that as many visitors as possible perform the desired commercial action.


My offering is a common sense approach to conversion rate optimisation, with minimal reliance on expensive 3rd party pieces of software. This typically involves:

Experience-based optimisation

What works for one website will not work for another. Experience of working across dozens of ecommerce sites and multiple industries guarantees us the best chance of increasing your conversion rate.

A/B and multivariate testing

Removing subjective opinion and letting data decide, a/b testing plays a vital role in optimising any ecommerce website. We bring years of experience of defining, running and measuring tests, as well as implementing the optimal format for your site.

Analytics interrogation

Before any changes are implemented on your site, it is important to understand how current visitors are finding and using it. This invaluable insight ensures that we can base CRO decisions on relevant data rather than opinion.

Measuring and optimising results

CRO is cyclical. The optimisation implemented needs to be measured as closely and accurately as possible. The cycle then starts again, ensuring your website performs at its commercial best.

Get in contact to discuss your CRO project and find out how we can help.

Paul Barrett

My name is Paul Barrett, an ecommerce professional based in Brighton and London with nearly two decades’ experience in the digital sector – ten of those in ecommerce. I now provide consultancy and undertake contract work for online businesses across the UK.

Call 07549683134 or email

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