Shopify is one of the most intuitive ecommerce platforms out there, so much so that anyone can create a feature-rich, responsive online store without the need for any technical know-how. However, this not to say that ecommerce expertise is not needed to get your Shopify site up and running, working as hard as it can do to be commercially succesful.

At pebblepier we offer a straightforward approach to building Shopify websites, focusing on the commercial goals of the business and not adding in any unnecessary features or functionality.

“I enjoyed working with Paul to achieve a very rapid website MVP release, the specific requirements of B2B and direct B2C were a difficult balance without compromising the overall customer experience.”

Aaron Bourne – Former Head of Digital, Aqualisa

A typical Shopify website project would involve the following:


Understanding your commercial objectives

What does your business want to achieve in the short and long term? Knowing this in vital to creating a successful online store. We take the time to run through your commercial objectives, enabling us to provide a bespoke recommendation and service.


Gathering website requirements

Want click and collect options or need to offer your customers subscriptions? We will go through a detailed requirements sessions to make sure the website that is delivered matches your expectations. Once it’s been agreed what is in/out of scope, the full project can be documented.


Getting the best design

We will work together to choose the best Shopify design for your ecommerce website based on your brand knowledge and our ecommerce expertise. All themes will be optimised for mobile devices and desktops.


The build

Based on the agreed scope of work, we crack on with the build of the Shopify website ensuring along the way you are kept up to date with progress at every stage.



Both us and you will be given plenty of time to test to website and solve any remaining issues. Once everyone is happy, we sign off the website build and move into the launch stage.

Site launch


The most exciting stage of the build, launching the website. We ensure that the site build is complete, has been signed off by all the relevant stakeholders and is ready to start taking online orders from customers.

post launch

Post Launch

Once the site is live, the work doesn’t stop. There will be the odd snagging issue that needs to be addressed and we need to make sure a close eye is kept on the analytical data to ensure the site is being used as expected. We will make sure you are left with an optimised, functional ecommerce website that can take your business to the next level.

Paul Barrett

My name is Paul Barrett, an ecommerce professional based in Brighton and London with nearly two decades’ experience in the digital sector – ten of those in ecommerce. I now provide consultancy and undertake contract work for online businesses across the UK.

Call 07549683134 or email