Every ecommerce website can improve its commercial performance – over the years I have audited many websites to help diagnose potential issues, identify opportunities and recommend improvements. My audit service is completely tailored to the individual client and their needs but generally looks at the platform, the associated 3rd party technologies, analytical performance to date and UX amongst other areas.
The normal process I would follow during an audit would be as follows:
What the business wants to achieve over the next 3-5 years
Understanding how the business operates and its specific challenges
Going through the website data to find immediate issues
3rd Party Analysis
Analysis of 3rd party implementation such as ESP, site search etc
What should be improved from a technical SEO point of view
Understanding what BI is currently in place and provide recommendations
Identifying the challenges on mobile, desktop and tablet devices
Where can improvements be made to speed up the website
I have been working in ecommerce for many years primarily in strategy with the sole aim of improving the commercial performance of clients websites through better functionality and making the most out of the technology that is already in place. All of my work is undertaken with complete impartiality.